Keeping it simple.
I believe you should get what you pay for and pay for what you get. True for your vehicle, true for your stapler, and it should be true for your website. I'll spend time talking with you about your needs and wants before recommending any approach. I'll explain what I'm doing and why, so you know I'm not waving my hands or selling you a solution that doesn't fit the way you work. And generally I ask that you buy auxiliary software or services directly - I'm not in the mark-up business.
My niche is 'brochure sites', websites that mostly present information statically - no logins, interactivity, or constant updating. Such sites aren't appropriate for everyone - sometimes you do need more, and if that's the case you and I can figure out how to get you where you need to go. But for many, many people out there, what you need is a site that says who you are and what you do, looks nice, and doesn't cost you an arm and a leg.
That's what I strive to offer, and that's what I think I deliver. No maintenance contracts. No charges unless I'm actively doing work for you. Just simple, effective, affordable websites.
Please, take a look around my site, or get in touch at your convenience.